Argentine beef to be promoted on Chinese platform with 600 million users

The Argentine Beef Promotion Institute (IPCVA) signed an agreement with Chinese e-commerce platform JD.COM to boost the presence of Argentine beef in the Chinese market.

According to the announcement, JD.COM has 600 million users, its own logistics network, and strong positioning in fresh food sales. In 2024, it ranked 47th on the list of the world’s 500 largest companies.