The Brazilian multinational MBRF—resulting from the merger between Marfrig and BRF—closed 2025 with 100% of its beef supply chain traced, including both direct and indirect suppliers, across all biomes in the country. The original target was set for 2030, but it was reached five years ahead of schedule. “Today, we operate with traceability from the animal’s birth to the moment it reaches our production plant. The goal was fully achieved for 2025,” said Paulo Pianez, MBRF’s sustainability director, in an interview with Agro Estadão.
The next step will be to move forward with certification under the Low Carbon Beef Protocol (CBC), developed by Embrapa in partnership with MBRF and presented during COP 30. This protocol certifies that the beef comes from systems that reduce greenhouse gas emissions. MBRF will be able to use the CBC seal on its products and will pay a bonus to producers that meet the requirements.
The first certified cuts are expected to be available in Brazilian supermarkets before the end of the first half of 2026. According to Pianez, many of the animals could already be considered low carbon, as practices such as crop–livestock integration and genetic improvements are applied, allowing animals to be slaughtered at younger ages.
Between 2019 and 2024, the average slaughter age fell from 35 to 29 months, while carcass yield increased by 17%. These advances strengthen MBRF’s strategy to position itself in markets that demand strong environmental attributes and support its commitment to sustainable, certified livestock production.
