The city council of Amsterdam has voted to ban meat advertising in public spaces, placing it alongside fossil fuels as part of its climate strategy. The ban also covers air travel, cruises and petrol-powered cars, while retailers will still be allowed to advertise these products inside shops, informed Australian portal Beef Central.
The move highlights a growing regulatory paradox in Europe: while authorities push environmental policies that curb domestic beef production, consumer demand for meat remains largely unchanged. As a result, the European Union is becoming increasingly reliant on imports to supply supermarket shelves, amid rising prices and declining local output. The Netherlands, traditionally one of the EU’s leading beef exporters, has experienced the sharpest production decline in recent years.
