Brazil’s beef industry achieved a historic performance at Anuga 2025, the world’s leading food and beverage fair held in Cologne, Germany. The participation of the Brazilian Beef Exporters Association (Abiec), in partnership with ApexBrasil, generated a business potential of nearly US$ 8 billion —the highest figure ever recorded by the entity at the event.
According to surveys among participating companies, deals closed during the fair totaled US$ 847.2 million, while expected contracts for the next 12 months amount to US$ 7 billion.
This performance represents a growth of around 150% in business potential compared to the 2023 edition, when total projections reached approximately US$ 3.14 billion.
